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Sainsbury's Champagne Upsets Premium Brands by winning Gold Medal!
Here's one I made earlier!
Nominate yourself or anyone deserving really! Please email me!
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Sainsbury's Champagne Upsets Premium Brands by winning Gold Medal!
A Sainsbury's 'own-label' vintage Champagne has today triumphed at the International Wine Challenge, being rated as good as leading designer brands costing up to three times more money.
Blind taste tests of many of the world's favourite vintage Champagnes have seen Sainsbury's Taste the Difference Premier Cru Vintage Champagne 1997 win gold at the annual event.
At just £23.99 per bottle, Sainsbury's offering comes in at less than a third of the price of some premium Champagnes, rating as highly as the likes of Veuve Cliquot 1998 Vintage and Taittinger , meaning that consumers can indulge in fine Champagne without spending a fortune.
Melissa Draycott, Champagne buyer from Sainsbury's says, "I am so delighted that our Taste the difference Champagne has won gold, it is a fantastic acknowledgement of its quality. I know our long term supplier Duval Leroy, who has been supplying us for 28 years, will also be thrilled. This is a delicious Champagne and great value for money."
This medal follows a previous accolade which saw Sainsbury's Taste the Difference Premier Cru Vintage 2000 voted 'best buy' in a Which? Champagne taste test resulting in a sales surge of 3000 per cent. This year's success further reinforces the importance of own-brand wines in the market place, where cost and value for money are becoming ever more important in an increasingly competitive environment.
www.sainsburys.co.uk
Blind taste tests of many of the world's favourite vintage Champagnes have seen Sainsbury's Taste the Difference Premier Cru Vintage Champagne 1997 win gold at the annual event.
At just £23.99 per bottle, Sainsbury's offering comes in at less than a third of the price of some premium Champagnes, rating as highly as the likes of Veuve Cliquot 1998 Vintage and Taittinger , meaning that consumers can indulge in fine Champagne without spending a fortune.
Melissa Draycott, Champagne buyer from Sainsbury's says, "I am so delighted that our Taste the difference Champagne has won gold, it is a fantastic acknowledgement of its quality. I know our long term supplier Duval Leroy, who has been supplying us for 28 years, will also be thrilled. This is a delicious Champagne and great value for money."
This medal follows a previous accolade which saw Sainsbury's Taste the Difference Premier Cru Vintage 2000 voted 'best buy' in a Which? Champagne taste test resulting in a sales surge of 3000 per cent. This year's success further reinforces the importance of own-brand wines in the market place, where cost and value for money are becoming ever more important in an increasingly competitive environment.
www.sainsburys.co.uk
Here's one I made earlier!
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